PODCASTING FOR YOUR BUSINESS - 5 Week COURSE
Set Up, Launch, and Grow Your Business Podcast
Next Start Date: TBC
*bespoke group courses also available on request
Outline
If you have ever thought about starting a podcast for your business or organisation, but are not sure where to begin, then this is the ideal course for you.
Over five weeks, 2 hours per week, you will learn everything you need to know to set up, launch, and grow your own branded podcast.
This is a hands-on, practical course taught by our team of podcast professionals in our city centre studio, and no previous podcasting or audio editing experience is required. We’ll cover everything you need to get your business podcast started: recording techniques and equipment, interviewing, editing, podcast marketing and growth. You’ll get ongoing feedback from a team that has successfully launched hundreds of podcasts for international brands, government organisations, charities, professional bodies, universities, and many others.
Note: this course can also be run as a bespoke course in your office or workplace - get in touch for a quote.
Meet the Team
Conor Reid - Head of Podcasting
Conor Reid is our Head of Podcasts here at The Podcast Studios and also an accomplished podcast host. He knows everything about starting a podcast from scratch and will guide you through writing, editing and producing your own podcast.
Conor has produced hundreds of client podcasts here at the studios and you can hear his own show, Words To That Effect, over on HeadStuff Podcasts. The show is in its sixth season, has been performed live in Ireland and the UK, featured in The Irish Times and The Guardian, and won bronze at the Irish Podcast Awards…not too shabby!
Marisa Brown - Producer/Composer
Marisa is a producer and editor at HeadStuff. Marisa has a BA in English Literature from Barnard College, Columbia University and an M.Phil in Music and Media Technology from Trinity College Dublin. Marisa has a broad range of audio production experience, working in sonic branding, museum audio programming, and live radio; and as a composer. While at HeadStuff and The Podcast Studios, Marisa has, among many other shows, worked on The Dublin Review Podcast, 180 Degrees (SEAI), and HeadStuff original, Talking Ted.
Matt Mahon - Digital Director
Matt is our digital director and designer here at The Podcast Studios. With over 10 years of experience in web and digital design, as well as vast experience working in motion graphics for television and online. He will show you what you need to get started on your journey to a podcast that not only sounds great, but looks great everywhere too!
Claudia Grandez - Marketing
Claudia Grandez has a BA in Journalism from Universidad Peruana de Ciencias Aplicadas (UPC) and a MSc in Marketing from UCD Michael Smurfit Business School. She has worked in different industries including Education, Logistics, E-commerce, and IT. Over the course of her career, she has acquired strong Marketing and Digital Marketing skills. At Headstuff and The Podcast Studio, Claudia is the person to get in touch for Public Relations and Advertising.
Schedule
Week 1: Getting Started
In Week 1, we’ll start getting ideas together and planning out your show. How can a podcast complement your business and where does it fit in your broader strategy around content, branding, and promotion?
We’ll look at podcast formats and styles, topics and episode structure, picking a name, finding your target audience, and lots more. There will be plenty of audio examples and feedback on your own podcast ideas.
Week 2: Interviewing, Researching, and Recording Techniques
In Week 2 we’ll turn to the guests. How do you prepare for and conduct an engaging interview? What are your listeners (and potential clients) looking for?
We’ll look at interview techniques, research and preparation, and scripting dialogue for audio.
In the final part of week 2, we’ll start looking at microphones & recording techniques, getting hands-on with our extensive range of equipment in the studio.
Week 3: Equipment, Recording, and Visuals
Week 3 continues with recording techniques, whether this is in studio, online, in the office, or out in the field. We’ll look at microphones, portable recorders, soundproofing, and recording accessories. We’ll also look at how to avoid common recording problems and how to make your podcast not sound like an office meeting on zoom!
In the final part of the class, we’ll look at the visual side of things: options for supplementing your show with video clips, as well as podcast artwork and giving your show a strong visual identity.
Week 4: Software & Editing, Podcast Distribution
In Week 4 you’ll get an overview of your options for editing audio, focusing on Audacity, a free program used widely by podcasters. You’ll learn the basics of editing audio, adding music and other clips, and exporting to MP3.
We’ll then turn to hosting and distributing your show, exploring how to make your show available as widely as possible and how best to link it to your company website and other parts of your business.
Week 5: Promoting, Marketing, Growth
In the final week we’ll work on promoting your show, fitting it into your business’ social media and marketing strategies, and setting it up for future growth. We’ll also look at how to measure success and keep improving your podcast into the future.
COURSE DETAILS
You can join this course as an individual, alongside a small number of participants from other companies. Alternatively, it can be run as a tailored course for a small group from your company.
In either case, it requires a minimum number of participants to run. In the event of insufficient numbers an alternative start date will be offered, or all money will be refunded.
This course runs at lunchtime and a light lunch will be provided.
Next Course Start Date: TBC
Course Duration: 5 Weeks, 2 hours per week (10 hours in total)
Class Time: Thursdays, 12-2. Includes light lunch.
Location: The Podcast Studios, 14a Magennis Place, Dublin 2 (just off Pearse St).
Price: Get in touch for prices. Discounts available for group bookings.